Therapy Marketing Solutions for Therapists ~ Psychologists ~ Psychiatrists

Therapy Website Design, Search Strategies, and Social Media

Your Therapy Website:

A Focused Expression of Practice Specialties,

Marketed in your Areas of Expertise.

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The Therapy Website’s Most Important Feature:

It’s the Expression of Your Practice!

A Great Website - An Expression of your Private Practice.

Acting as the hub to your online presence, the therapy website design for the Therapist, Psychologist, or Psychiatrist should be focused and present your psychotherapy practice in the best ways possible. While detailing your specialities, it should be written in a way which clearly describes why that’s important to them. It should explain how your expertise will address their needs.

We begin web development with an assessment of your therapy practice. We wish to know about you and the ways that you currently present your own unique message about your practice to prospective clients. Topics in the assessment include... What are your areas of expertise and specialties? What differentiates you and your practice - how and why are they different from others? Who are your clients? How do you benefit your clients - what are your results? As a client of yours, what can I expect from your psychotherapy practice?

Each individual page within your therapy website,

detailing your areas of expertise,

should stand on its own!

Market areas of expertise, focus on your specialities.

Gone are the days of simply placing an ad in the Yellow Pages and waiting for the phone to ring. Seeking information on ways to resolve issues, people have turned to the Internet in search of answers and to find help. Think of your therapy website design individual pages as “Yellow Pages” topics in the directory. Just like individual ads placed under various headings of the phone book, your individual pages should detail separate areas of expertise within your practice.

Although all therapy website design have a “Home” or “Welcome” introductory page, seekers often don’t land on them. People searching, say with Google or Yahoo, are given results which meet their criteria for specific areas of expertise. Therefore, its important to think of even these pages, detailing individual areas of expertise, as possible “landing” pages within your website. Individual pages must stand on their own, while also acting as avenues of entry to your practice’s site.

People seeking counseling in your areas of expertise rarely are searching on your specific specialities, certifications, or credentials. Why? The average lay-person is often unaware of the differences which exist within any area of expertise. An example of this might be “Couples Therapy” - let’s say you have a specialty, maybe even a certification in a particular methodology. The research tells us that majority of people aren’t searching for your specialty as “Certified (Methodology) Therapist” - Rather, they’re seeking a “Marriage Counselor” or “Couples Counseling”. Once at your site, you then explain why your Therapist, Psychologist, or Psychiatrist specialty will benefit them.

People who are actually seeking your therapist, psychologist, or psychiatrist related specific specialties will also find you by the search results.

Your therapy website design should capture viewers under broad areas of expertise.  Once viewers arrive, you are now positioned to make them prospective clients. Your site’s goal: deliver the information they seek to make an informed decision - that your specialities, certifications, and credentials address their needs best. Relating back to the expression of your therapy practice, it’s why your specialities are so important - to them!

We design great Therapy Websites

that can be easily found!

The Therapy Website: a Design to get the attention of prospective clients!

We develop great websites that are easily found by those seeking counseling using search engines, like Google. By structuring the individual pages detailing a practice’s areas of expertise in precise ways, which also serve the purpose to make them “landing” pages, we design websites that rank high in the results.

Our therapy website design for your private psychotherapy practice will complement and support the focused expressions of your specialities. The initial consultation and assessment process is used to help us understand you and your practice. Once in development, a site direction is chosen based upon the type of content which will be presented. While the practitioner provides and maintains control of all written content, key phrases researched to deliver targeted viewers may be submitted to the practitioner for inclusion in content. We work with the practitioner to deliver an expression of their practice that’s focused and on-point through out the design process.

It’s in this initial phase of web development that the therapy website design is created. An overall graphic design is chosen and existing artwork, logo’s, and photography is provided to us for inclusion in the site. We will  also consider other ways to visually convey your site’s expression, possibly suggesting you to include additional artwork and stock photography, as well as optional slide shows, etc.

Together with the written expression, the therapy website design for the Therapist, Psychologist, or Psychiatrist will provide your online presence - the first component in having an overall Web Presence.

Discover how Search Therapy Marketing Strategies can create ways for new prospective clients to find your private psychotherapy practice with Page One search results. Learn More.

Your website is now your new online Hub, central to your Web Presence activities. Learn More.
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Copyright 2010

I was a

peripheral visionary.

I could see the future,

but only way off

to the side.

Steven Wright

Meanings are not determined by situations, but we determine ourselves by the meanings we give to situations.

Alfred Adler